Case commented on the Irish Commission for Communications Regulation’s (ComReg) proposals for new price controls of eircom’s Wholesale Bitstream Access (WBA) products.  ComReg Consultation 10/56 (July 2010) proposes that the current retail-minus approach be replaced with rate of return based maximum and minimum prices for eircom’s WBA products, together with LRIAC-plus approach to control for possible margin squeeze abuses.  ComReg’s approach seeks balance several conflicting considerations (anti-competitive foreclosure, consumer protection, optimal investment incentives) by reducing WBA wholesale and retail prices while at the same preventing those prices from being ‘too low’ that they deter the take-up of and investment in LLU line share access.  Case critically but briefly assessed ComReg’s approach and analysis.

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